Fox Bellyeye Fat Boy FB-7

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Product Overview

The Fat Boy is 7 inches long with a body weight of 100g and casts like a bullet! It is rear weighted to not only fly straight and true but also to lie in the water at an aggressive angle and it can be induced to pop with a short, sharp action of the rod tip.
The Fat Boy works brilliantly in rough seas with large waves as it creates a lot of surface noise and sends out a deep resonant vibration for predators to home in on. It’s best fished at high speed, momentarily breaking through the surface layers to replicate a fleeing bait fish.
The Fat Boy has been furnished with a pair of 4/0 XXX treble hooks which have been chemically sharpened and are the strongest available. These are attached to the lure with a three turn XXX split ring.
We have carefully selected what we believe to be the most successful colours for this type of lure: REDHEAD, DORADO and BLUE MACKEREL.

Fox Bellyeye

Through our extensive field testing we came to realise that a third eye on the belly not only dramatically increases the strike rate, but more importantly, the hook-up ratio; hence we have used our unique ‘Bellyeyes’ on our range of poppers.
It has long been realised that a baitfish eye is the target for any predator to home in on and this is one of the main reasons why we always experience missed takes and poor hook-ups on so many lures and when you look at the position of the eyes in relation to the hooks fitted, it is little wonder!
When we started to experiment with a third eye positioned in various places on the body we soon began to understand how important it was to have a close relationship with this third strike eye and the hooks - and so the Bellyeye was born!
For surface lure fishing, the third Bellyeye is even more important and when viewed from beneath the waves a surface retrieve popper with such a prominent third eye really stimulates takes. During our field testing, we experienced up to a four to one strike rate in favour of the Bellyeyes when fished against the same lure without the third eye fitted.
Rather than a huge range, we have selected just three patterns and three colour variants within each pattern. All of the lures have been made from seasoned hardwood sprayed with authentic Japanese high quality paint and finished with a tough epoxy resin.

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